Despite cooling off over time, this exclusivity has hooked thousands of people, with Valorant continuing to maintain its top-ten spot on Twitch's browse page. These codes-distributed to viewers at random-felt like gold dust in the opening weeks, with Valorant accounts selling for as much as $150 on eBay at the height of the hype. Viewer counts soared for the most popular Twitch streamers as they pivoted to Valorant and enabled key drops on their channels. Valorant's presence on Twitch has been near impossible to avoid, thanks to its beta key drop integration. ![]() ![]() ![]() Riot's marketing strategy has undoubtedly helped to fuel the fire.
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